Recently on the tv i have noticed this advert to be played a few times.
It is advertising the new 'Land Rover Free Lander 2', i think the advert is set out in a different way to a usual car/4x4 advert and it works really well. Instead of just having a usual 4x4 driving through the mud and through a forest, it has the whole advert set out using printed out photographs. The photographs show a story of the Free Lander 2 and its surroundings. I think this idea is effective and an usual way to advertise a car, the main reason why i believe the advert works well.
You can view the video below:
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