We were all put in groups to develop the logo, in mine was me, Emma, Andy and Jack.
Our final Location we chose was Egypt and our event was 'The Worlds Strongest Man'.
We showed the location by a silhouette of a camel, but also Incorporated an arm shape with bicep as the head/neck of the camel. So when looking at the logo at first you see the camel and then you figure out the arm shape.
This is the final logo:
We then had to apply the logo to various locations and events/ posters.
We did a large number of applications but came up with these final ones:
We stuck to the idea of Guerrilla advertising as our main theme.
The images u see would actually be out in the real world. So for example on a building site there would be a giant bent crane, (as if one of the contestants had bent the crane).
This is a good way of advertising the even without actually having a poster saying what it is and where it will be held.
I am overall very pleased with our final outcome, and really enjoyed working together in my group.
