One of the visits i went to in London was to FutureBrand. Future Brand is a large globally ran design company. They have around 25 offices all over the world, this allows clients to get the best of their service, where ever they are.The list is endless of the names of well known companies they produce work for, Becks, Cadbury's, UPS, Barclay's and MasterCard are just to name a few.
On arrival at Futurebrand, we were greeted by Chris Jenkins and Karen Vance; they were very welcoming and took us upstairs into the studio. I was amazed at how big this company actually was, it was for sure the biggest design company i had ever visited. Chris and Karen talked us through some of the recent projects they had worked on, Chris mainly focused on the beer side of the work and Karen on the chocolate side. Chris talked us through some of his favorite work, he started off by showing us where he started and how he got to the final idea, which i found extremely helpful as when visiting design companies you very rarely get shown how they got to a final idea. He talked us through how he and the team designed a font for Becks Beer (see below)
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Karen mainly focused on the chocolate side, she talked us through how she and the team got to the final ideas for the new Cadbury's Koko (see below)
After Chris and Karen had showed us some of their work, they took us on a tour of the studio. They explained to us all the different departments they have in their office and who does what. This was really interesting as i have only really visited smaller companies and they seem to do everything them selves, whereas in a larger company you have designers to draw it out, then a different set of designers to convert it on to the macs and then a different set of designers to print it out!
Once we had finished the tour, we said our thank yous and goodbyes and left with a business card from Chris.
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