Yakult Adverts

Whilst researching existing Carex adverts (for a brief i am currently working on), i came across these adverts for the little health drink Yakult.
There are two different campaigns i have came across to promote people do drink the health drink.

I think the way these adverts are laid out as they are different to a normal advert and have humor involved in them, i think this is a key ingredient to having successful adverts.

This is the first set of adverts:





















































And these are the second series of posters: