Friday 20 November 2009

Prime Studio Inc, New York City.

Prime Studio Inc is a integrated Product + Brand design consultancy that i went to visit whilst i was in New York. Taken from there current website they describe themself as the following:

"Prime Studio is an integrated Product + Brand design consultancy which is dedicated to providing successful solutions for our clients. Our multi-disciplinary team is strategically aware, creatively driven and technically knowledgeable.

Flexibility is inherent in our approach, allowing us to create and evolve teams appropriate for each project and to provide creative solutions that form powerful connections with consumers.

We work hard to engage with our clients to ensure our designs are based on a strategic foundation, encompassing a thorough understanding of the business, the brand and the consumer.

Since our launch in 1998, Prime Studio has worked in a wide range of markets, believing that the diversity of application is crucial to maintaining freshness in our ideas. We have experience in Consumer products, Housewares, Tabletop, Personal care, Food & Beverage and numerous other areas.

In addition, we maintain a trained eye on the global marketplace, to help our clients define the future, rather than react to it."

They have won a number of awards for there work over the years.  Some of these awards include:

ID magazine annual review
Good design 1999 - Zelco Foodtool
Good design 2004 - Zelco LifeAid sport
International Housewares Award finalist 2005 - Polder dishrack
International Housewares Award finalist 2006 - Violight travel sanitizer
Pentawards Bronze 2008 - Axe Detailer packaging
International Housewares Award finalist 2009 - Fiesta Head Chefs
Pentawards Bronze 2009 - Sun Products detergent packaging.

Below is a few examples of there work that they were kind enough to show me:


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