Gavin Bates from the graphic design company Fudge presented us a lecture called 'The Branding Process'. He said to researching the client is one of the first things you should do when given a new brief. This is because you will need to have a much fuller understanding of the company you are designing for. He also went on to mention that your best ideas come up from researching your client in detail and understanding what your client represents.
Fudge has its own way of dealing with breifs, when re-branding they split everything up into sections to make sure they are clear on whats needed. The sections are:
1. Research and Analysis
2. Naming Solution
3. Design Concepts
4. Design Development
5. Design Application and Artwork
Gavin then went on to show us some of his work. Starting with visual rough sketches and gradually refining them and making them neat as he went on. One of gavin's tips was to not used ideas that have been used before, the term re-branding means a compleate make over. He also said for us to think about how we are going to present the work to the client as you want to act and look professional at all times!
I really enjoyed this lecture from fudge, his style of work is alot like mine so made it more appealing to me.
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