Thursday 29 January 2009

Truth, Lies and Typography


We recently had a lecture from a small design company called "truth".
The company is only made up of two people, they came in to present their work they have been recently working on to us graphic design students.
I thought there work was really good and interesting. Both of the designers used to work for McCann-Erickson, one of the biggest design/advertising companies in the world.
Darren from truth was very interesting in typography and designing his own type faces, he has created many different styles over the years such as :
  • Sodium Typeface - created in 2000
  • Bad Angel Typeface - created in 1999
  • Rub On Typeface - created in 1997
  • Berliner Typeface - created in 1996.
  • Nitrogen typeface - created in 2003
  • Mechanic Gothic - created in 1999
  • Aggregate Typeface - created in 2006
  • Amplifier Typeface - created in 2006
Plus:
  • Como Typeface
  • Rivolvzioni Typeface
  • Imprimitur Typeface
  • Piccadilly Typeface
Which are all currently still being developed. All his fonts are available to download off the Internet.

As well as designing typefaces Truth are a very successful company and get lots of jobs to advertise for known brand companies.
Below is a list of some of the work they have done for various companies:

  • 'Allsports' bags
  • Sony Card for Song
  • First Advice - created logo for this company in 24hrs!
  • British Council
  • Cristies logo
  • The authentic Food Company
  • No1 Son Record Company
  • Durex
  • Richard Seamoore - sex toy packaging
  • Logo for 'Fat Hog Paintbrushes'
  • Reebok adverts with Amir Khan
  • Posters for 'Yorkshire Wheels' and 'faces'.
These are only a few of the designs they have been doing.
I really enjoyed this lecture as alot of the work they showed us i had seen out in the open and they had actually designed it, it also made it seem more real to be designing out in the real world.


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